The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A Critter Carol
Agency: TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client: Apple Category: Short Form Video / Single
I'm Not Remarkable
Agency: Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client: Apple Category: Short Form Video / Single
Gamers on Duty
Agency: Leo India / Mumbai + Lenovo India Pvt Ltd / Bengaluru
Client: Lenovo Category: Games / Gaming
Curfew Hostels
Agency: LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client: Tiger Beer Category: Experiential / In-Person Events
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Branded Entertainment for Good
Tide Collateral Stains
Agency: Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client: Tide Category: Brand Partnerships
Kyikatejê
Agency: Area 23 / New York
Client: Gavião Kyikatejê Futebol Clube Category: Craft / Storytelling
18 Months
Agency: Klick Health / Toronto + Jamute + Zombie Animation
Client: Second Nurture Category: Craft / Use of Drama
The shooting
Agency: Grey México / Mexico City + Oriental Films / Mexico City
Client: La Unión newspaper and Articulo 19 Category: Craft / Use of Drama
The Philipstown WireCar Grand Prix
Agency: Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client: The Philipstown WireCar Foundation Category: Craft / Use of Technology
Caption with Intention
Agency: Omnicom / Chicago + Omnicom Production / Chicago + Pes Motion Studio / Chicago
Client: Rakish Entertainment Category: Innovation / New Ideas in Branded Entertainment
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Racket Club + Untold Stories + Smuggler
Client:
Apple
Title:
A Critter Carol
Category:
Short Form Video / Single
Annual ID:
OS26_BE018B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + Somesuch + Trim Editing + Wave Studios
Client:
Apple
Title:
I'm Not Remarkable
Category:
Short Form Video / Single
Annual ID:
OS26_BE019B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Leo India / Mumbai + Lenovo India Pvt Ltd / Bengaluru
Client:
Lenovo
Title:
Gamers on Duty
Category:
Games / Gaming
Annual ID:
OS26_BE020B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
LePub / Singapore + LePub / Milan + Tiger Beer / Singapore + Tiger Beer Myanmar / Yangon
Client:
Tiger Beer
Title:
Curfew Hostels
Category:
Experiential / In-Person Events
Annual ID:
OS26_BE021B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
GOT BAG
Title:
GOATS GOT BAG
Category:
Low Budget
Annual ID:
OS26_BE022B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Chicago
Client:
Skittles
Title:
Deliver the Rainbow
Category:
Commerce
Annual ID:
OS26_BE023B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE024B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi NY / New York + O Positive / New York + MSL / New York + Procter & Gamble / Cincinnati
Client:
Tide
Title:
Tide Collateral Stains
Category:
Brand Partnerships
Annual ID:
OS26_BE025B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Area 23 / New York
Client:
Gavião Kyikatejê Futebol Clube
Title:
Kyikatejê
Category:
Craft / Storytelling
Annual ID:
OS26_BE026B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Klick Health / Toronto + Jamute + Zombie Animation
Client:
Second Nurture
Title:
18 Months
Category:
Craft / Use of Drama
Annual ID:
OS26_BE027B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Grey México / Mexico City + Oriental Films / Mexico City
Client:
La Unión newspaper and Articulo 19
Title:
The shooting
Category:
Craft / Use of Drama
Annual ID:
OS26_BE028B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
Accenture Song South Africa + Accenture Song + Accenture Song Content CGI Studio Hamburg / Hamburg + Giant Films
Client:
The Philipstown WireCar Foundation
Title:
The Philipstown WireCar Grand Prix
Category:
Craft / Use of Technology
Annual ID:
OS26_BE029B